In this Biz Blast post, I am going to share one simple thing that you must do every single time you post on social media or on your blog. It only takes a little extra time but can make a huge difference in your business.

But first, let me share a little story based on actual events with you. In one of my networking groups on Facebook, I saw that one of the members posted some cute scented soy candles. It was a simple but eye-catching post; it got my attention. There was nowhere for me to click to find out more information about the candles.

So here I am checking out this great post featuring these candles, wanting more information but having to do research to figure out how I could be a potential customer.

This is something that should never ever happen!

The Biz Blast is this:

Always include a call to action, or CTA, when you post on social media.

 People don’t like working too hard. I know, it’s really not a lot but that takes brain power and finger clicks. You have to provide a quick and easy way for people to get more information about your brand, your products and your services. If they have to think too much about it, you can bet they’ll move on to the next thing the majority of the time.

What should you have in place once they click your call to action?

I glad that you asked! They may become an instant buy immediately. In some cases, depending on what you are posting, your CTA can take them directly to your online shop or sales page. A link to a an online shop would have been perfect for the soy candle post I mentioned earlier. I would have been able to read a description, see that this was a legit business and decide if I was ready to add items to my cart right then and there.

Biz Blast

Always include a call to action, or CTA, when you post on social media.

People don’t like working too hard. I know, it’s really not a lot but that takes brain power and finger clicks. You have to provide a quick and easy way for people to get more information about your brand, your products and your services. If they have to think too much about it, you can bet they’ll move on to the next thing the majority of the time.

What should you have in place once they click your call to action?

I glad that you asked! They may become an instant buy immediately. In some cases, depending on what you are posting, your CTA can take them directly to your online shop or sales page. A link to a an online shop would have been perfect for the soy candle post I mentioned earlier. I would have been able to read a description, see that this was a legit business and decide if I was ready to add items to my cart right then and there.

People don’t like working too hard. I know, it’s really not a lot but that takes brain power and finger clicks. You have to provide a quick and easy way for people to get more information about your brand, your products and your services. If they have to think too much about it, you can bet they’ll move on to the next thing the majority of the time.

What should you have in place once they click your call to action?

I am so glad that you asked! They may become an instant buy immediately. In some cases, depending on what you are posting, your CTA can take them directly to your online shop or sales page. A link to a an online shop would have been perfect for the soy candle post I mentioned earlier. I would have been able to read a description, see that this was a legit business and decide if I was ready to add items to my cart right then and there.

On the other hand, there are times when clickers want more info. They need to feel you out before they give you their money and support. In this case, you would want a CTA that allows them to connect with you. This can be through social media but the absolute best way is to be a part of your e-mail list. Social media goes through changes that you can’t control but most people keep their email addresses for the long haul. I’ve signed up for mailing lists or ‘freemiums’ before but didn’t purchase anything until months or even years later. If there was no e-mail list set up for those brands, my money would have been spent elsewhere.

I’ll wrap up by telling you that landing pages are one of the best tools as part of the whole CTA scheme of things. A landing page is simply a single web page that solicits visitors to do something. To go along with our soy candle example, their landing page could include things like more photos or a video, a few bullet points about the candles, a discount to purchase, and a buy now button. And you don’t have to have your website completed to have a landing page…call me so we can get that site up and running though. 🙂

Don’t worry, I’ll be sharing more posts about CTAs and landing pages very soon. And as always, I promise to present it simply so you can get rid of that feeling of being overwhelmed.

If you need a little help with CTAs and landing pages right away, you can always schedule an absolutely FREE 15-minute Q&A call with me or email erika@designcgc.com.

However, if you know you want to get major assistance, we can talk about your needs on a FREE 30-minute Creative Consultation Call.

 

 

Thanks for tuning in…I appreciate you allowing me to be